Joey Reiman is founder and CEO of the International Center for Applied Purpose & global consultancy, BrightHouse, a company whose mission is to bring purpose to the world of business. Reiman has emerged as the leading expert in the areas of purpose-inspired leadership, marketing, and innovation. His breakthrough purpose methodology and frameworks have been adopted by top firms, including Procter & Gamble, The Coca-Cola Company, McDonald's, Nestle, MetLife, Michelin and many other Fortune 500 companies.
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