"""The best insider account about Waze you'll ever get . . . Offers lessons in succeeding as an entrepreneur.""
—Peter Coy, The New York Times

""Waze co-founder Uri Levine has one of the rarest of all entrepreneurial traits: he has the skills and persistence to have launched multiple successful companies, paired with the self-awareness to know how he did it. In Fall in Love with the Problem, Not the Solution, he shares these hard-won truths with the rest of us . . . It should be required reading for every aspiring entrepreneur.""
—Marc Randolph, Co-founder, Netflix

""A window into the entrepreneurial mind that through passion, perseverance, and accountability can change the world . . . Reading this book feels as if you're a mentee sitting with Uri to understand the next step in your start-up adventure—practical considerations combined with memorable mantras that drive entrepreneurs to ask the right questions and optimize chances of success throughout their journey.""
—Jennifer Fleiss, Co-founder, Rent the Runway

""Uri Levine provides unique insights on what builds enduring entrepreneurial success. The entrepreneurial path is a journey through a labyrinth of challenges that requires a passion for problem-solving that delivers timely solutions—a must-read for every start-up that yearns to be a unicorn and beyond.""
—Kiran Mazumdar-Shaw, Executive Chairperson and Founder, Biocon

""Waze was the first Israeli consumer app to blast through the entrepreneurial equivalent of the four-minute mile barrier: a billion-dollar exit. Since then, Israel has produced dozens of ‘unicorns,' but it was Waze that paved the way. And Uri Levine just kept going, the quintessential serial entrepreneur. When he gives you advice, it's time to sit back, listen, and learn.""
—Saul Singer, New York Times bestselling co-author of Start-Up Nation"