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HUSTLER®: 50 Years of Freedom

Published by Radius Book Group
Distributed by Simon & Schuster
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About The Book

The best of Hustler and the genius of Larry Flynt combine to bring you the Hustler Magazine Fiftieth Anniversary Volume. Celebrating Hustler's history and showcasing Larry Flynt as a champion of free speech through his ingenious magazine, Hustler’s 50th anniversary volume is an entertaining look back and provocative look at what lies ahead.

In the summer of 1974, HUSTLER Magazine burst onto the scene, revolutionizing American self-expression and expanding the parameters of free speech. Founded by the audacious and controversial Larry Flynt, HUSTLER pushed cultural boundaries with bold photography and magazine design and provocative social commentary. This illustrated coffee table book celebrates HUSTLER’s 50-year journey from a modest niche-market newsletter to a cultural juggernaut. It explores Hustler's influence on American society from the rock 'n' roll 1970s, to Falwell fundamentalism in the 1980s, to exposing hypocracy left and right in the 1990s, to the troubling two thousands, to the tumult of the twenty-teens, and right up to the gender-bending present.

Revisit the magazine’s most notorious highlights, including the groundbreaking Jackie O edition in 1975 and the Supreme Court showdown with Jerry Falwell in 1983. Examine the unforgettable covers—such as the infamous “Meat Grinder” cover of 1978—that pushed boundaries and sparked conversations, becoming vanguards of free speech. Beyond the amazing photography, discover thought-provoking articles by the likes of Charles Bukowski and Timothy Leary, which solidified HUSTLER as more than just memorable pictures but a platform for meaningful discourse.

Explore Larry Flynt’s fearless Publisher Statements, which, during the conservative waves of the Reagan and Clinton eras, boldly exposed the hypocrisies and moral failings of politicians. HUSTLER transcended traditional journalism, becoming an unconventional voice for free speech and accountability.

The book exemplifies HUSTLER’s pioneering role in the evolution of cultural mores, how the company led the industry by pivoting to the Internet, capitalizing on its democratizing power of to build an online business, and reshaping the magazine industry for a new era. Celebrate features like “Beaver Hunt,” which challenged beauty standards and empowered everyday women, and ring true to Flynt’s irreverent style.

Join us in unraveling the layers of creativity, controversy, and profound significance that have defined HUSTLER from its inception to its status as an iconic institution. This book is a tribute to a publication that has defied societal norms, influenced American culture, and remained unapologetically bold for 50 years.

About The Author

As Chairwoman of the HUSTLER® brand, Liz Flynt oversees Flynt Management Group, LLC, managing over 2,500 employees globally. She is responsible for LFP Publishing Group; renowned gaming enterprises such as HUSTLER CASINO® and Larry Flynt’s Lucky Lady Casino; Larry Flynt’s HUSTLER CLUB®; retail operations including HUSTLER HOLLYWOOD® and LOVERS® stores; LFP E-Commerce; multimedia powerhouses LFP Broadcasting (operating in 55+ countries and collaborating with over 500 cable and satellite providers), LFP Video, and Sapphire Media.

Before joining HUSTLER, Liz Flynt, formerly Liz Berrios, was a registered nurse at UCLA Hospital’s Coronary Care-Heart Transplant Unit. She met Larry Flynt in 1991, working for him while still at UCLA, and transitioned to HUSTLER full-time in 1993. Liz married Larry in 1998 and was promoted to associate publisher in 2000.



Liz started at the bottom and rose to Vice President of Administration, then Chairwoman. Since Larry’s passing in 2021, she has led the brand through the COVID pandemic, opened 20 new HUSTLER Hollywood stores, launched the online poker show “HUSTLER Casino Live,” and relocated the company’s publishing warehouse and distribution center from Ohio to Los Angeles. In 2023, she moved the headquarters to Century City and acquired 40 Lovers brand retail stores, along with its nationwide distribution center, from Playboy Enterprises, Inc. Liz also holds a third gaming license and is working on a new casino project.

Liz is dedicated to maintaining the HUSTLER brand and Larry’s legacy, embracing new opportunities and challenges.

Product Details

  • Publisher: Radius Book Group (May 20, 2025)
  • Length: 208 pages
  • ISBN13: 9798895150269

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